The origins of holidays and observances are often very different than you might expect. But in the case of Sweetest Day, its humble beginnings come from one of the very sweetest things you can do - give candy to someone who is having a rough time.
In the early 1900's, a group of candy executives got together and donated approximately 26,000 boxes of chocolates and other sweet treats to widows, orphans, and shut-ins. The publicity stunt was presented as a new yearly event, but cynics noted that it was little more than the companies looking to establish a new holiday which benefited their pocketbooks. Regardless of intentions, the Sweetest Day is still observed over 100 years later, especially in the Midwest and Northeast. However, the modern version entails doing anything nice for someone who may need support and encouragement. Blossom Flowers Shops has the flowers, candy & gift ideas you'll need to lift their spirits. Read More about Sweet Gestures on Sweetest Day »